Matthew Butterick on Medium

Matthew Butterick – The Billionaire’s Typewriter:

In truth, Medium’s main prod­uct is not a pub­lish­ing plat­form, but the pro­mo­tion of a pub­lish­ing plat­form. This pro­mo­tion brings read­ers and writ­ers onto the site. This, in turn, gen­er­ates the us­age data that’s valu­able to ad­ver­tis­ers. Boiled down, Medium is sim­ply mar­ket­ing in the ser­vice of more mar­ket­ing. It is not a “place for ideas.” It is a place for ad­ver­tis­ers. It is, there­fore, ut­terly superfluous.

“But what about all the writ­ing on Medium?” The mea­sure of su­per­fluity is not the writ­ing on Medium. Rather, it’s what Medium adds to the writ­ing. Re­call the ques­tion from above: how does Medium im­prove the In­ter­net? I haven’t seen a sin­gle story on Medium that couldn’t ex­ist equally well else­where. Nor ev­i­dence that Medium’s edit­ing and pub­lish­ing tools are a man­i­fest im­prove­ment over what you can do with other tools.

In sum—still superfluous.