Tracking as pollution

John Gruber, “Google’s Outsized Share of Advertising Money“:

A world where Google sees, say, 25 percent of the world’s ad spending sounds like an amazing business, in principle. Unless you’re comparing it to the world we’re in today, where they see 50 percent — then 25 percent looks like a collapse. Privacy-invasive user tracking is to Google and Facebook what carbon emissions are to fossil fuel companies — a form of highly profitable pollution that for a very long time few people in the mainstream cared about, but now, seemingly suddenly, very many care about quite a bit. 

Maciej Cegłowski, “Haunted By Data” (2015):

Don’t collect it!

If you can get away with it, just don’t collect it! Just like you don’t worry about getting mugged if you don’t have any money, your problems with data disappear if you stop collecting it.

Switch from the hoarder’s mentality of ‘keep everything in case it comes in handy’ to a minimalist approach of collecting only what you need.

Your marketing team will love you. They can go tell your users you care about privacy!

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