Category Archives: Books – 4 stars

Malcolm Gladwell – Blink

Malcolm Gladwell has a wonderful writing style that makes complex concepts easy and interesting. Blink talks about how people are capable of making snap decisions that may be better than those made by experts who have taken ages to come to a conclusion. But we can also be betrayed by these instant judgements, because our behaviour is much more susceptible to subconscious influence that we may realize. Fascinating ideas, and a thoroughly enjoyable read.