Benjamin Barry (Matthew McConaughey) is an advertising executive. He bets his boss that he can make any woman fall in love with him in ten days. Andie Anderson (Kate Hudson) is the “How to” column writer for a women’s magazine. As background research for her next article, she has to start dating a guy, and then use every trick in the book to drive him away in ten days. Inevitably, they target each other–with hilarious consequences!

Actually, for a lightweight romantic comedy, this isn’t all that bad; but it doesn’t take enough risks to be particularly good, either. McConaughey has plenty of charm, and Hudson does a decent job as the seductive beauty pretending to have psycho tendencies. The humour is bland and inoffensive, but there are moments when McConaughey and Hudson truly sparkle as a couple. Unfortunately this makes the plot seem all the more contrived as it struggles to keep a wedge between them until the very end.