{"id":706,"date":"2003-07-25T13:46:03","date_gmt":"2003-07-25T13:46:03","guid":{"rendered":"http:\/\/sunpig.com\/mt-entry-706.html"},"modified":"2006-09-23T19:30:11","modified_gmt":"2006-09-23T19:30:11","slug":"not-a-legend","status":"publish","type":"post","link":"https:\/\/sunpig.com\/martin\/2003\/07\/25\/not-a-legend\/","title":{"rendered":"Not a legend"},"content":{"rendered":"<p>A week or two ago, a couple of my colleagues came back from the <a href=\"http:\/\/www.microsoft.com\/europe\/teched\/home.asp\">Microsoft Tech-Ed conference<\/a> in Barcelona.  They were loaded down with all kinds of freebies, including CDs and cardboard cut-outs of &#8220;Software Legends&#8221;.  The Software Legends are a gang of some of the most respected programmers and authors doing work on Microsoft technologies right now&#8211;people like <a href=\"http:\/\/www.sellsbrothers.com\/\">Chris Sells<\/a>, <a href=\"http:\/\/www.gotdotnet.com\/team\/dbox\/default.aspx\">Don Box<\/a>, <a href=\"http:\/\/www.rollthunder.com\/\">David Platt<\/a>&#8230;  the usual suspects.<\/p>\n<p>They even have their own web site:  <a href=\"http:\/\/www.softwarelegends.com\/\">softwarelegends.com<\/a>.<\/p>\n<p><a href=\"http:\/\/software.ericsink.com\/\">Eric Sink<\/a>, himself no slouch in the &#8220;respected programmer&#8221; league tables, has now done a brilliant parody:  <a href=\"http:\/\/notalegend.com\/\">notalegend.com<\/a>.<\/p>\n<p>I should now also take the time to point out an excellent series of articles Eric has written recently on the subject of marketing.  They&#8217;re from the perspective of an independent software vendor, but most of the principles should apply to other industries, too.<\/p>\n<ul>\n<li><a href=\"http:\/\/software.ericsink.com\/Choose_Your_Competition.html\">Choose Your Competition<\/a><\/li>\n<li><a href=\"http:\/\/software.ericsink.com\/Magazine_Advertising.html\">Magazine Advertising Guide for Small ISVs<\/a><\/li>\n<li><a href=\"http:\/\/software.ericsink.com\/Positioning.html\">Marketing is not a Post-Processing Step<\/a><\/li>\n<li><a href=\"http:\/\/software.ericsink.com\/Act_Your_Age.html\">Act Your Age<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A week or two ago, a couple of my colleagues came back from the <a href=\"http:\/\/www.microsoft.com\/europe\/teched\/home.asp\">Microsoft Tech-Ed conference<\/a> in Barcelona.  They were loaded down with all kinds of freebies, including CDs and cardboard cut-outs of &#8220;Software Legends&#8221;.  The Software Legends are a gang of some of the most respected programmers and authors doing work on Microsoft technologies right now&#8211;people like <a href=\"http:\/\/www.sellsbrothers.com\/\">Chris Sells<\/a>, <a href=\"http:\/\/www.gotdotnet.com\/team\/dbox\/default.aspx\">Don Box<\/a>, <a href=\"http:\/\/www.rollthunder.com\/\">David Platt<\/a>&#8230;  the usual suspects.<\/p>\n<p>They even have their own web site:  <a href=\"http:\/\/www.softwarelegends.com\/\">softwarelegends.com<\/a>.<\/p>\n<p><a href=\"http:\/\/software.ericsink.com\/\">Eric Sink<\/a>, himself no slouch in the &#8220;respected programmer&#8221; league tables, has now done a brilliant parody:  <a href=\"http:\/\/notalegend.com\/\">notalegend.com<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-706","post","type-post","status-publish","format-standard","hentry","category-techie"],"_links":{"self":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":0,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/706\/revisions"}],"wp:attachment":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/media?parent=706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/categories?post=706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/tags?post=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}