{"id":5009,"date":"2021-03-05T09:40:58","date_gmt":"2021-03-05T08:40:58","guid":{"rendered":"https:\/\/sunpig.com\/martin\/?p=5009"},"modified":"2021-03-05T09:42:28","modified_gmt":"2021-03-05T08:42:28","slug":"tracking-as-pollution","status":"publish","type":"post","link":"https:\/\/sunpig.com\/martin\/2021\/03\/05\/tracking-as-pollution\/","title":{"rendered":"Tracking as pollution"},"content":{"rendered":"\n<p>John Gruber, &#8220;<a href=\"https:\/\/daringfireball.net\/2021\/03\/google_advertising_share\">Google\u2019s Outsized Share of Advertising\u00a0Money<\/a>&#8220;:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A world where Google sees, say, 25 percent of the world\u2019s ad spending sounds like an amazing business, in principle. Unless you\u2019re comparing it to the world we\u2019re in today, where they see 50 percent\u2009\u2014\u2009then 25 percent looks like a collapse. Privacy-invasive user tracking is to Google and Facebook what carbon emissions are to fossil fuel companies\u2009\u2014\u2009a form of highly profitable pollution that for a very long time few people in the mainstream cared about, but now, seemingly suddenly, very many care about quite a bit.\u00a0<\/p><\/blockquote>\n\n\n\n<p>Maciej Ceg\u0142owski, &#8220;<a href=\"https:\/\/idlewords.com\/talks\/haunted_by_data.htm\">Haunted By Data<\/a>&#8221; (2015):<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Don&#8217;t collect it!<\/p><p>If you can get away with it, just don&#8217;t collect it! Just like you don&#8217;t worry about getting mugged if you don&#8217;t have any money, your problems with data disappear if you stop collecting it.<\/p><p>Switch from the hoarder&#8217;s mentality of &#8216;keep everything in case it comes in handy&#8217; to a minimalist approach of collecting only what you need.<\/p><p>Your marketing team will love you. They can go tell your users you care about privacy!<\/p><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Gruber, &#8220;Google\u2019s Outsized Share of Advertising\u00a0Money&#8220;: A world where Google sees, say, 25 percent of the world\u2019s ad spending sounds like an amazing business, in principle. Unless you\u2019re comparing it to the world we\u2019re in today, where they see 50 percent\u2009\u2014\u2009then 25 percent looks like a collapse. Privacy-invasive user tracking is to Google and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sunpig.com\/martin\/2021\/03\/05\/tracking-as-pollution\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tracking as pollution&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5009","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/5009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/comments?post=5009"}],"version-history":[{"count":2,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/5009\/revisions"}],"predecessor-version":[{"id":5011,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/5009\/revisions\/5011"}],"wp:attachment":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/media?parent=5009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/categories?post=5009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/tags?post=5009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}