{"id":2985,"date":"2015-03-24T08:35:31","date_gmt":"2015-03-24T07:35:31","guid":{"rendered":"https:\/\/sunpig.com\/martin\/?p=2985"},"modified":"2015-03-24T08:35:31","modified_gmt":"2015-03-24T07:35:31","slug":"matthew-butterick-on-medium","status":"publish","type":"post","link":"https:\/\/sunpig.com\/martin\/2015\/03\/24\/matthew-butterick-on-medium\/","title":{"rendered":"Matthew Butterick on Medium"},"content":{"rendered":"<p><a href='http:\/\/practicaltypography.com\/billionaires-typewriter.html'>Matthew Butterick &#8211; The Billionaire&#8217;s Typewriter<\/a>:<\/p>\n<blockquote><p>In truth, Medium\u2019s main prod\u00aduct is not a pub\u00adlish\u00ading plat\u00adform, but the pro\u00admo\u00adtion of a pub\u00adlish\u00ading plat\u00adform. This pro\u00admo\u00adtion brings read\u00aders and writ\u00aders onto the site. This, in turn, gen\u00ader\u00adates the us\u00adage data that\u2019s valu\u00adable to ad\u00adver\u00adtis\u00aders. Boiled down, Medium is sim\u00adply mar\u00adket\u00ading in the ser\u00advice of more mar\u00adket\u00ading. It is not a \u201cplace for ideas.\u201d It is a place for ad\u00adver\u00adtis\u00aders. It is, there\u00adfore, ut\u00adterly superfluous.<\/p>\n<p>\u201cBut what about all the writ\u00ading on Medium?\u201d The mea\u00adsure of su\u00adper\u00adfluity is not the writ\u00ading on Medium. Rather, it\u2019s what Medium adds to the writ\u00ading. Re\u00adcall the ques\u00adtion from above: how does Medium im\u00adprove the In\u00adter\u00adnet? I haven\u2019t seen a sin\u00adgle story on Medium that couldn\u2019t ex\u00adist equally well else\u00adwhere. Nor ev\u00adi\u00addence that Medium\u2019s edit\u00ading and pub\u00adlish\u00ading tools are a man\u00adi\u00adfest im\u00adprove\u00adment over what you can do with other tools.<\/p>\n<p>In sum\u2014still superfluous.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Matthew Butterick &#8211; The Billionaire&#8217;s Typewriter: In truth, Medium\u2019s main prod\u00aduct is not a pub\u00adlish\u00ading plat\u00adform, but the pro\u00admo\u00adtion of a pub\u00adlish\u00ading plat\u00adform. This pro\u00admo\u00adtion brings read\u00aders and writ\u00aders onto the site. This, in turn, gen\u00ader\u00adates the us\u00adage data that\u2019s valu\u00adable to ad\u00adver\u00adtis\u00aders. Boiled down, Medium is sim\u00adply mar\u00adket\u00ading in the ser\u00advice of more mar\u00adket\u00ading. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sunpig.com\/martin\/2015\/03\/24\/matthew-butterick-on-medium\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Matthew Butterick on Medium&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2985","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/2985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/comments?post=2985"}],"version-history":[{"count":1,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/2985\/revisions"}],"predecessor-version":[{"id":2986,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/2985\/revisions\/2986"}],"wp:attachment":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/media?parent=2985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/categories?post=2985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/tags?post=2985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}