{"id":2284,"date":"2011-07-09T18:52:16","date_gmt":"2011-07-09T18:52:16","guid":{"rendered":"http:\/\/sunpig.com\/mt-entry-2284.html"},"modified":"2012-01-21T17:54:16","modified_gmt":"2012-01-21T17:54:16","slug":"how-to-fail-at-mobile-web","status":"publish","type":"post","link":"https:\/\/sunpig.com\/martin\/2011\/07\/09\/how-to-fail-at-mobile-web\/","title":{"rendered":"How to fail at mobile web"},"content":{"rendered":"<p>Does this sound familiar?<\/p>\n<ol>\n<li>Build an iPhone and Android app first.<\/li>\n<li>Realise that there are other platforms out there.<\/li>\n<li>Build a mobile website (aka &#8220;HTML5 app&#8221;) for the other platforms. <strong>Aim to make the mobile web site behave the just like the iPhone and Android app, &#8220;only in HTML5&#8221;.<\/strong><\/li>\n<li>Be disappointed when the mobile web site runs like crap on a Nokia, and doesn&#8217;t render at all on a Blackberry 5.<\/li>\n<li>Starve the mobile website of resources and attention in favour of the shiny native apps that give good demo.<\/li>\n<\/ol>\n<p>It doesn&#8217;t have to be like this. Don&#8217;t consider the mobile web as just something to &#8220;fill in the gaps.&#8221; iPhone owners use the web, too. Research shows that page load times matter. If an iPhone user clicks a link to your site, what do you think will make them happier?<\/p>\n<ul>\n<li>3 <strong>seconds<\/strong> to load a nicely mobile-optimized web page, with fewer bells and whistles, but with clear calls to action and a &#8220;buy&#8221; button<\/li>\n<li>3 <strong>minutes<\/strong> to hit the app store, download, install, and launch your app<\/li>\n<\/ul>\n<p>Sometimes you don&#8217;t want to create a new account with a web store just to make a simple purchase. Sometimes you don&#8217;t want to download an app just to interact with a service. The mobile web is <em>different<\/em>. Play to its strengths, not its weaknesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does this sound familiar? Build an iPhone and Android app first. Realise that there are other platforms out there. Build a mobile website (aka &#8220;HTML5 app&#8221;) for the other platforms. Aim to make the mobile web site behave the just like the iPhone and Android app, &#8220;only in HTML5&#8221;. Be disappointed when the mobile web &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sunpig.com\/martin\/2011\/07\/09\/how-to-fail-at-mobile-web\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to fail at mobile web&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2284","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/2284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/comments?post=2284"}],"version-history":[{"count":0,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/posts\/2284\/revisions"}],"wp:attachment":[{"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/media?parent=2284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/categories?post=2284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunpig.com\/martin\/wp-json\/wp\/v2\/tags?post=2284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}